THE PROJECT
Different visitors, a shared destination.
Employers and candidates arrive with different questions. Amaken’s website brings its recruitment, human-resources and consulting services together while keeping those journeys understandable.
ALL WORK / 118Desktop website view, captured at 1440 × 810 with the full header width preserved.
BUSINESS & INDUSTRY
Amaken
Amaken is a Lebanon-based recruitment and human-resources company. IWORQS delivered its website and provides ongoing SEO, supporting discovery of its employer, candidate and consulting services.
Recruitment websiteEmployer and candidate journeysOngoing SEO
- MARKET
- Lebanon
- ENGAGEMENT
- Website delivery + ongoing SEO
THE EXPERIENCE
Continuity through search.
The website delivery is supported by ongoing SEO, connecting Amaken’s services with relevant recruitment and HR discovery.
SEARCH / STRATEGY & MEASUREMENT
Discovery for both sides of recruitment.
Search visibility, visitor behaviour and technical quality inform different parts of an SEO programme. This is the framework behind our ongoing optimisation approach.
THE AUDIENCE
Employers and candidates researching recruitment services and opportunities.
THE CONTENT
Recruitment information, employer services and candidate journeys.
THE NEXT STEP
Match each search audience with the relevant recruitment route.
THE SEO TOOLKIT
Visibility / Behaviour / Technical qualitySearch visibility & indexing
Google Search Console
Understand the queries and pages appearing in Google Search. Review clicks, impressions, click-through rate and average position, alongside indexing and URL Inspection information.
- Queries & pages
- Clicks & impressions
- Indexing & sitemaps
Acquisition & visitor behaviour
Google Analytics
Explore organic-search traffic, landing pages and visitor engagement. GA4 key events provide a way to relate visits to defined actions such as enquiries, where measurement is configured.
- Organic acquisition
- Landing pages
- Engagement & key events
Performance & page experience
PageSpeed Insights & Lighthouse
Review mobile and desktop performance, lab diagnostics and available real-user data. Core Web Vitals help focus attention on loading, responsiveness and visual stability.
- Mobile & desktop
- LCP · INP · CLS
- Technical diagnostics
Structured-data validation
Rich Results Test
Check supported structured data and identify markup issues that affect eligibility for rich results. Valid markup supports search understanding; it does not guarantee a particular search appearance.
- Schema validation
- Markup issues
- Search eligibility
The framework describes our SEO approach. Project deliverables and supplied results are documented separately on this page.
WHAT WE WORKED ON
Connecting opportunities with the right people.
- Recruitment website
- Employer and candidate journeys
- Ongoing SEO
FROM THE WORK TO YOUR BRIEF
Explore the relevant scope.
The recorded contribution above is specific to this project. These service pages explain the wider offer and how a new engagement is scoped.