THE PROJECT
A personal brand with several dimensions.
Coaching, speaking and corporate training each have a place within Anthony Rizk’s public website. The experience brings those activities together around one personal identity.
ALL WORK / 117Desktop website view, captured at 1440 × 810 with the full header width preserved.
EDUCATION & IMPACT
Anthony Rizk
Anthony Rizk is a life coach, speaker and corporate trainer based in Lebanon. The project combines a personal-brand website with ongoing advanced SEO for relevant coaching, speaking and training searches.
Personal-brand websiteCoaching and training discoveryAdvanced SEO
- MARKET
- Lebanon and the Middle East
- ENGAGEMENT
- Website delivery + ongoing SEO
THE EXPERIENCE
Advanced SEO as an ongoing service.
Website design and development sit alongside continuing advanced SEO for relevant coaching, speaking and training searches.
SEARCH / STRATEGY & MEASUREMENT
Expertise, connected with the right audience.
Search visibility, visitor behaviour and technical quality inform different parts of an SEO programme. This is the framework behind our ongoing optimisation approach.
THE AUDIENCE
People and organisations looking for coaching, personal development and training.
THE CONTENT
Coaching expertise, training information and personal-brand content.
THE NEXT STEP
Guide a relevant search toward the right service and a direct enquiry.
THE SEO TOOLKIT
Visibility / Behaviour / Technical qualitySearch visibility & indexing
Google Search Console
Understand the queries and pages appearing in Google Search. Review clicks, impressions, click-through rate and average position, alongside indexing and URL Inspection information.
- Queries & pages
- Clicks & impressions
- Indexing & sitemaps
Acquisition & visitor behaviour
Google Analytics
Explore organic-search traffic, landing pages and visitor engagement. GA4 key events provide a way to relate visits to defined actions such as enquiries, where measurement is configured.
- Organic acquisition
- Landing pages
- Engagement & key events
Performance & page experience
PageSpeed Insights & Lighthouse
Review mobile and desktop performance, lab diagnostics and available real-user data. Core Web Vitals help focus attention on loading, responsiveness and visual stability.
- Mobile & desktop
- LCP · INP · CLS
- Technical diagnostics
Structured-data validation
Rich Results Test
Check supported structured data and identify markup issues that affect eligibility for rich results. Valid markup supports search understanding; it does not guarantee a particular search appearance.
- Schema validation
- Markup issues
- Search eligibility
The framework describes our SEO approach. Project deliverables and supplied results are documented separately on this page.
WHAT WE WORKED ON
A personal brand with a clear next step.
- Personal-brand website
- Coaching and training discovery
- Advanced SEO
FROM THE WORK TO YOUR BRIEF
Explore the relevant scope.
The recorded contribution above is specific to this project. These service pages explain the wider offer and how a new engagement is scoped.