THE PROJECT
The studio’s craft comes first.
A custom tattoo studio needs a distinctive digital presence. The website connects Ironborn’s identity, artist discovery and consultation journeys with its Dearborn and Metro Detroit audience.
ALL WORK / 011Owner-supplied Ironborn Tattoo website screenshot. Cropped from the bottom to 16:9; full logo and navigation width preserved.
MEDIA & CULTURE
Ironborn Tattoo
Ironborn is a custom tattoo studio in Dearborn, Michigan, serving Metro Detroit. The engagement combines website development, ongoing SEO and AI integration within the digital experience.
Artist discoveryConsultation journeysSEO and AI integration
- MARKET
- United States
- ENGAGEMENT
- Website + ongoing SEO + AI
THE EXPERIENCE
An extended digital engagement.
The commissioned work combines web development, ongoing SEO and AI integration. Search supports relevant studio discovery while the website introduces the work and routes visitors toward a consultation.
SEARCH / STRATEGY & MEASUREMENT
Local discovery, built around the artists.
Search visibility, visitor behaviour and technical quality inform different parts of an SEO programme. This is the framework behind our ongoing optimisation approach.
THE AUDIENCE
People researching tattoos, resident artists and consultations around Dearborn, Michigan.
THE CONTENT
Artist information, tattoo-studio services and consultation journeys.
THE NEXT STEP
Connect local search intent with artist discovery and consultation information.
THE SEO TOOLKIT
Visibility / Behaviour / Technical qualitySearch visibility & indexing
Google Search Console
Understand the queries and pages appearing in Google Search. Review clicks, impressions, click-through rate and average position, alongside indexing and URL Inspection information.
- Queries & pages
- Clicks & impressions
- Indexing & sitemaps
Acquisition & visitor behaviour
Google Analytics
Explore organic-search traffic, landing pages and visitor engagement. GA4 key events provide a way to relate visits to defined actions such as enquiries, where measurement is configured.
- Organic acquisition
- Landing pages
- Engagement & key events
Performance & page experience
PageSpeed Insights & Lighthouse
Review mobile and desktop performance, lab diagnostics and available real-user data. Core Web Vitals help focus attention on loading, responsiveness and visual stability.
- Mobile & desktop
- LCP · INP · CLS
- Technical diagnostics
Structured-data validation
Rich Results Test
Check supported structured data and identify markup issues that affect eligibility for rich results. Valid markup supports search understanding; it does not guarantee a particular search appearance.
- Schema validation
- Markup issues
- Search eligibility
The framework describes our SEO approach. Project deliverables and supplied results are documented separately on this page.
WHAT WE WORKED ON
Artists, ideas and a connected studio experience.
- Artist discovery
- Consultation journeys
- SEO and AI integration
FROM THE WORK TO YOUR BRIEF
Explore the relevant scope.
The recorded contribution above is specific to this project. These service pages explain the wider offer and how a new engagement is scoped.